Elias Salem Cherif is a strategic business leader and founder of EMSC, driven by impact and known for turning complex cross‑border challenges into clear, actionable strategies.

He met Ellen Wasylina while doing his Masters of International Business at the Paris School of Business (PSB) in 2014.

Over the past 12 years, he has built a distinctive career across international business, compliance, risk management and finance, and now focuses on helping leaders grow smarter, make consistent decisions and lead with responsibility.

Starting in central roles at BNP Paribas, Elias oversaw compliance and risk across 20+ countries, led sensitive audits and steered regional transformations at the intersection of regulation and business performance. Today, based in Luxembourg, he partners with Big4 firms, financial institutions, government bodies and European innovation programs as a strategic consultant, business mentor and coach, helping leadership teams clarify priorities and translate ambition into sustainable, long‑term growth.